Stack pages, forms and logic into a flow that converts.
A funnel is a series of pages with intent. Capture a lead. Qualify with three questions. Branch on the answer. Convert — or route to nurture. AuriusCRM gives every step a conversion rate, and "add next step" is one click away.
Every step is a page. Every page knows its job.
Drag a step type onto the canvas. AuriusCRM wires the routing, tags the contact, fires the metric. You write the copy. That's it.
Capture page
Hero + form. The one job: turn a stranger into an email address. Single-field form converts at 3–4× a 5-field one.
Tracks: visit · form started · form submit
Qualifier page
2–4 multiple-choice questions. Answers route the contact and tag them automatically.
Tags: auto on submit · score deltas optional
Branch node
"If team_size > 50 then enterprise demo, else SMB self-serve." Multi-branch trees too — 3 or 4 paths, no nested ifs.
Branches: unlimited · condition on any tag / score / field
Nurture page
Educational content between capture and offer. Article, video, mini-course. Counts as "engaged" if time-on-page > 30s.
Tracks: dwell time · scroll depth · CTA clicks
Offer page
Price · plan · feature comparison. CTA-heavy. Built-in pricing table widget makes this fast.
Variants: A/B per pricing tier · split test built-in
Conversion page
Calendar widget, checkout link, signup form. The step that creates the deal in CRM and fires the "won" webhook.
Fires: deal.created webhook · revenue attribution
Re-engage / exit-intent
Triggered when a contact stalls. Offer a discount, a shorter demo, a "no thanks" link. Recovers ~12% of would-be drop-offs.
Trigger: 24h since last step + no progress · or exit-intent
Calendar / booking step
Native calendar widget. Time-zone aware, syncs with Google Calendar / Outlook via OAuth. Confirms with a "What's next" page.
Integrates: Google · Outlook · Apple · iCal
Confirmation page
Closes the loop. "What happens next" copy, calendar invite download, social share. Fires the funnel-complete event.
Tracks: share clicks · calendar-add · funnel.complete
See the leaky step in seconds — not after a quarterly review.
Every step surfaces visits, conversion %, drop-off count, and median time-to-next. The big red number on a step IS the action item. Click any row to see who dropped off and why.
When a step's drop-off rate jumps 15% week-over-week, AuriusCRM pings the funnel owner. No spreadsheets, no weekly review meetings.
Ship two versions of any step. Keep the one that converts.
Split traffic 50/50 across two variants of the same step. Once statistical significance hits 95% confidence, AuriusCRM auto-promotes the winner and archives the loser. The variant log stays for audit.
No external A/B tool. No "data analyst, please calculate". The funnel just gets smarter while you sleep.
"Sign up for our webinar."
"Ship without breaking — Friday at 2pm."
Seven funnels we'd build for you. Cloneable in one click.
Each template ships with copy, structure, qualifier questions, and analytics wiring. Clone, swap the brand and the offer, ship.
Webinar registration
Landing → qualifier → confirmation → calendar invite. Best for top-of-funnel SaaS.
Lead magnet
Free PDF / template / checklist. Email-gate; sends the asset on submit.
Free trial signup
Plan picker → signup → workspace name → onboarding → first-run.
B2B demo book
Qualifier (team size + budget) → SDR triage → calendar → confirmation.
SaaS upgrade
In-app funnel: trigger → pricing → checkout. Auto-fires on free-plan limits hit.
Quick survey
NPS or feedback. 1 question per step keeps completion high.
Event RSVP
Hero + countdown → guest info → dietary prefs → confirmation + add-to-calendar.
"Step 3 broke this week." — pinged before you ask.
AuriusCRM watches every step's drop-off rate over a 14-day rolling window. When a step's drop jumps more than 15% week-over-week, the funnel owner gets a Slack ping (or email, or webhook). The notification names the step and shows the cohort.
Catching a leaky funnel in two days > catching it in a quarter.
Build the funnel. Watch the numbers. Promote the winner.
The playground at demo.auriuscrm.com builds a real funnel page in 90 seconds. No signup. See how it feels before you ship.